To increase social media engagement, LinkedIn has added four new reaction emojis.
LinkedIn Upgrades to Expressions
Want to K.I.S.S.? (Keep it Simple, Stupid) Evidently, LinkedIn users want more than a kiss or a “like”. When it comes to marketing, the click of a simple “thumbs up” no longer makes the grade. While keeping its “Like” response, the new reactions added are: Celebrate, Love, Insightful, and Curious intended to help you better analyze your target market’s responses.
Look Who’s Talking
LinkedIn has been primarily recognized as a social media business-platform. But as Facebook has modeled, adding new styles of engagement increases engagement. LinkedIn users want to enjoy the same boost. Everyone wants their posts liked, but LinkedIn users have expressed that they want to know “why” precisely.
The Many Faces of LinkedIn
Topics of conversation on LinkedIn have expanded beyond the career or job related The business media platform created the updated features based on feedback from its users. They focused on icons that would allow viewers to express a greater range of reaction to a post, which would additionally offer marketers more information.
Why Else the New Emojis?
LinkedIn hopes that these new reactions will better inform users what type of impact their posts have on their audience and help them improve their networking reach. But what about the competition? Is this playing a part in LinkedIn’s upgrade to become more “social” or dare we say, trendy?
Keeping their fine reputation as a business platform is clearly essential. But think about Facebook and Instagram. These are more personally-oriented platforms, yet they either have or will be launching business pages. In order to maintain competition with these other media behemoths, LinkedIn may be very wise in offering increased response ability through emojis. Niche is nice, but in a social media platform it may not be a front-runner.
- Do you use LinkedIn as more than just a place to stash your resume?
- If so, do you think these will help you craft your content and make for more successful recognition or networking?
Let me know in the comments!